How Facebook Decides Which Ads to Show You

Are you sometimes puzzled by the ads in your Facebook News Feed and wonder why you’re seeing them?

To see why Facebook is showing you a particular ad:

1. Click ••• in the top right corner of the ad.

2. Click “Why am I seeing this ad?” and you’ll see different reasons. For example, “You visited the advertiser’s website.”

3. If available, click > next to the reason why you’re seeing an ad to view more information.

Facebook uses many types of data to decide which ads to show you. They can include your activity on Facebook (such as liking a Page or clicking on ads you see), information about you from your account (such as your age, gender, and location), and your activity on other websites and apps.